Westhaven Landscape Company
Every page, every automation, every AI agent, every system Growth by AETOS built for Westhaven — from the first strategy session to the client who's still referring friends two years later. This is the whole thing, start to finish.
Strategy Without Execution Is Daydreaming.
Execution Without Strategy Creates Problems.
At AETOS, We Do Both.
Before we design, build or automate anything, we map the foundation for long-term growth — aligning Westhaven's brand, offer, systems and customer experience into one clear plan. Every page, every automation, every piece of this system that follows is rooted in that strategy, not guesswork.
Discover & Analyse
We explore the business, audience and market, then audit current systems to find the gaps and the levers.
Strategise & Plan
A tailored strategy aligning brand, marketing, systems and growth — with a clear roadmap and priorities.
Execute & Optimise
We implement through design, systems and automation, then track results and compound what works.
A Brand That Feels Inevitable, Before a Word Is Spoken.
Logo lockups, typography, colour palette and voice — built from scratch and applied consistently everywhere. Alongside the brand, we structured Westhaven's actual service offer: landscape design, construction, outdoor living and maintenance, with clear add-ons and enhancements, so pricing and positioning are unmistakable from the first impression.
Our Services. Built Around Better Outdoors.
Structured offerings that create clarity for clients and drive results for the business — from landscape design and construction through to ongoing care, with clear add-ons and enhancements at every step.
One Strategy. Nine Connected Stages. Zero Guesswork.
Every stage of the system mapped out end to end — instant quote, automated email, consultation booking, on-site consult, proposal and payment, automated follow-up, project scheduled, completion and review, then referrals and rewards. This is the roadmap the rest of this page walks through, stage by stage.
The Website: 20+ Pages, Built to Sell and Built to Rank
Not a template. A full multi-page website — every page copywritten and designed specifically for Westhaven, structured for SEO from day one, with room to grow: services pages, project galleries, process pages, blog, careers, and more.
Same Business. Different Level of Website.
We build websites at the level the business actually needs — from The Essential one-page site through to The Premium bespoke multi-page build. Websites built around the business you're building, not a one-size-fits-all package.
20+ Pages. Real Copy. Real Structure.
Home, Services, Our Work, About, Process, Contact, and a full blog and SEO content hub underneath — every page copywritten by AETOS specifically for Westhaven's voice and offer, not filled with generic placeholder text.
Every Page Earning Its Place.
Brand identity, service pages, outdoor living galleries, digital experience touchpoints and growth systems — all connected into one coherent site architecture designed to convert at every stage of the visit.
Built to Be Found.
Structured for Google, and for AI-assisted search. We optimise the Google Business Profile, location signals and NAP consistency, and implement schema markup so both search engines and AI assistants understand the business at a deeper level.
Content That Keeps Working.
Search-focused articles researched around what clients are actually searching for — publishable in a simple system, building authority and keeping the pipeline full year-round.
Landing Pages That Grow the Business.
Custom landing page campaigns for each service line — design, construction, maintenance, outdoor living — mobile-first, conversion-optimised and built to speak directly to the right audience with the right offer.
Get Your Price. Instantly.
No waiting. No back-and-forth. Just a real number. Visitors answer a few quick questions about their property and get a live, tailored estimate in under 60 seconds — then book a walkthrough on the spot.
Never Let a Visitor Leave Empty-Handed.
Simple, short forms placed exactly where they convert — on the homepage, in an exit-intent popup, and at the bottom of every page. Every lead lands straight in the CRM, organised and ready for follow-up.
Email & SMS Follow-Ups, Campaigns and Reactivation
Automated, personal and on-brand communication that follows up on quotes, fills the calendar with seasonal campaigns, and brings dormant leads back to life.
Automated. Personal. On-Brand.
Quote follow-ups, quote reminders, booking confirmations, before-service reminders and after-service thank-yous — a full library of on-brand email and SMS touchpoints so no client is left wondering what happens next.
Your Database Isn't Dead. It's Dormant.
A win-back campaign automatically re-engages every enquiry that went quiet 12–36 months ago — showcasing what's new and giving them a real reason to come back.
One Send. A Full Week of Bookings.
Seasonal offers and promotions built once and sent to the whole list — segmented by client type, timed to the season, and delivered by email and SMS together.
Old Opportunities Don't Disappear. They Just Need the Right Reminder.
An intelligent follow-up sequence checks in with value rather than pressure, shares inspiration while the client decides, and gives a gentle nudge that their proposal is still waiting.
Client Onboarding: Signature, Payment, Calendar & Reminders
The moment a proposal is accepted, everything after it runs automatically — digital signature, deposit collection, scheduling and reminders, and a branded welcome pack, all before the team has lifted a tool.
Proposals That Inspire Confidence. Designed to Win.
Beautiful, personalised proposals with clear scope, transparent investment and a simple accept-and-sign flow — a seamless experience from first impression to signed and booked.
Sign, Agree, Booked — In Under Two Minutes.
A clear, legally binding service agreement with scope, schedule, payment terms and cancellation policy laid out in plain English, signed electronically on any device. No printing, no scanning, no chasing a signature.
One Dashboard for Bookings, Payments and Reminders.
Clients manage their own upcoming service, reschedule around their calendar, and pay securely on file — while the system automatically sends day-before and day-of reminders so nobody's caught off guard.
A Smooth Start to Something Beautiful.
The moment a proposal is accepted, a branded welcome pack, digital documents and a clear “what's next” sequence take over automatically — access instructions, water and pet notes, and what to expect before the team arrives.
Your Project. All in One Place. Clarity at Every Step.
Every client gets their own portal — timeline and milestones, documents and approvals, payments and photo updates, all in one place. Real-time progress means fewer phone calls asking “where are we at”.
From Start to Stunning. Always in the Loop.
Design approved, construction commenced, planting begins, finishing touches, complete — every stage visible to the client in real time, with progress photos and a notification the moment there's news.
We Stay Present. So You're Top of Mind. When They're Ready.
Not every enquiry is ready to book today, especially on a considered, high-value purchase. A seven-stage nurture journey delivers inspiration, advice and real testimonials — value before the ask.
Reviews & Referrals
Every finished project becomes an opportunity — for a 5-star review, for a resolved issue kept private, and for a warm introduction to the next client.
Protect. Improve. Grow Your Reputation.
Happy clients are automatically asked for a review at the right moment. Unhappy ones are routed to a private feedback form first, with an instant internal alert so the team can make it right before it ever becomes public.
Enjoyed Your Experience? We'd Love Your Review.
A simple, branded prompt sent at exactly the right moment — after a great experience, not weeks later when the memory's faded. One tap through to Google, or straight to a private feedback form if something wasn't right.
Great Work Deserves to Spread. We Make It Easy.
Happy clients are the greatest advocates. Beautiful referral packs, simple sharing tools and thoughtful thank-you rewards turn satisfied projects into warm introductions.
The Experience Doesn't End Here. It Grows Stronger.
Seasonal care tips, beautifully captured photos, and a genuine ask for feedback keep the relationship alive long after handover — turning finished projects into long-term advocates.
The Team & Operations Engine
A great client experience is only as strong as the team delivering it. Here's how Westhaven attracts, screens, trains and supports the people behind every project.
Bringing the Right People on Board, Automatically.
A beautiful careers page attracts applicants, an online form captures the details, and the system automatically pre-screens and qualifies the best candidates before a human ever picks up the phone — through to interview booking and a signed digital contract.
Every Document, Signed, Secure and Searchable.
Employment agreements, code of conduct, safety policy, vehicle use policy and confidentiality agreements — all signed electronically and stored in one place, so nothing is ever chased down or lost.
We Build Custom Training That Develops People & Elevates Standards.
A fully tailored academy built around Westhaven's own services and processes — video-based, mobile-friendly, and updated as the business grows, so every team member works to the same standard.
Maintained Monthly, With Real Analytics Behind It
This isn't a one-time build that goes stale. It's maintained, monitored and reported on every single month — so Westhaven always knows what's working and what needs attention.
See What's Working. Know Your Numbers.
Revenue, leads, conversion and jobs, always current. Real-time reporting across every channel and campaign means decisions get made with data, not guesswork — reviewed together with the AETOS team every month.
Not a One-Time Build. An Ongoing Engine.
Ongoing content, keyword tracking and search visibility reporting — so you always know what's moving the needle, and results keep compounding month over month.
The Owner Never Finds Out Last.
Every lead, quote and booking lands on your phone the moment it happens — so you can respond faster, close more of the right jobs, and run the business from your pocket.
Systems That Work in the Background.
New enquiry, automated follow-up, consultation booked, proposal sent, project won, onboarding — every stage of the client journey triggers the next automatically, so nothing relies on memory.
We Build Around Your Tools, Not Against Them.
No rip and replace. Whether it's Jobber, ZenMaid, ServiceM8, Connecteam or something else entirely, we connect the dots with two-way sync so everything stays up to date, automatically.
Your Business, In Your Pocket.
Quotes, jobs, clients and the team — wherever you are. Built natively for iPhone and Android with real-time sync, so nothing waits for you to get back to the office.
The AI Team: Call AI, Conversation AI & Social Media AI
Three AI agents that never clock off — answering the phone, chatting on the website, and replying to every DM and comment, so no enquiry ever goes quiet.
Answered. Even at 9pm on a Sunday.
A voice AI agent picks up after hours or whenever no one's free to answer — has a real conversation, captures the job details, and saves a full transcript straight to the client file.
Always On, Never Intrusive.
A small chat bubble that lives on every page of the site, answers big questions instantly, and escalates anything complex straight to your team — so no opportunity gets missed, day or night.
Every DM and Comment, Answered.
One AI agent covers Instagram, Facebook and every channel clients use to reach out — replying instantly, capturing name, property type and contact details, then following up without being asked.
Every Call Answered. Even the Ones You Miss.
A missed call doesn't have to be a missed job. The moment a call goes unanswered, an instant, friendly text goes out with a direct link to get a quote — feeling personal, not robotic.
Stop Checking Five Different Apps.
SMS, Facebook, Instagram, email and web chat — all in one unified inbox. Reply from desktop, mobile or tablet, wherever you are, and nothing ever falls through the cracks.
Extras Built Into the System
A few more pieces that come standard, but rarely make it into the headline pitch.
The Small Details That Add Up.
None of these are afterthoughts — they're built in as standard, because a system is only as strong as its weakest handoff.
This Isn't a Website. It's a Business.
Sixteen steps, three AI agents, a 20+ page website, a full client and staff journey, and a system that gets reported on every single month — all working together. That's the difference between a business that grows by accident, and one that's built to.
See It Live. See the Proof. See More of What We Do.
Two real Westhaven builds, the actual welcome pack clients receive, and where to find more of AETOS's work.
westhaven.framer.website
The full premium multi-page Westhaven build, live
get.growthbyaetos.com/westhaven-landscape
The essential, smaller Westhaven site — the other end of the tier comparison
Westhaven Welcome Pack
The exact digital welcome pack a Westhaven client receives after signing
growthbyaetos.com
See the full AETOS system and more client examples
More Proof, More Often.
Real client reviews, behind-the-scenes builds, and the systems, quoting and hiring content Shania shares regularly.
Google Reviews
Read verified reviews from AETOS clients
Facebook — Growth by AETOS
Client work, reviews and behind-the-scenes
YouTube — @ShaniaGladwell
135K subscribers — systems, quoting & hiring content
TikTok — @theshaniagladwell
Quick-hit systems and behind-the-scenes clips
LinkedIn — Shania Gladwell
Connect directly for partnership or client enquiries
One Identity, Applied Consistently, Everywhere.
Instagram, Facebook, YouTube banners, Pinterest covers, promotional posts and testimonial posts — every touchpoint built from one cohesive brand system, so Westhaven looks like a premium, established name from the very first scroll.