Maison & Mop Home Cleaning
Every page, every automation, every AI agent, every system Growth by AETOS built for Maison & Mop — a premium residential cleaning brand serving Scottsdale, Paradise Valley and Arcadia. This is the whole thing, start to finish.
Strategy Without Execution Is Daydreaming.
Execution Without Strategy Creates Problems.
At AETOS, We Do Both.
Before the brand, the plan. Positioning, ideal client and offer were mapped before a single page was designed — premium, detail-driven home cleaning for busy homeowners in Scottsdale, Paradise Valley and Arcadia who value consistency, trust and excellence.
Clear Positioning
Define who you are, what you stand for and why it matters — before anything gets designed.
The Right Clients
Attract and serve affluent, time-poor homeowners who expect a flawless, reliable experience.
Every Decision Rooted in Strategy
A clear plan that guides brand, messaging and growth, so nothing is left to guesswork.
A Brand That Feels Like Home, Before a Word Is Spoken.
The “M+” monogram, a full Oxblood/Bone/Terracotta/Espresso colour system, and Playfair Display & Montserrat typography — built from scratch and applied consistently everywhere. Alongside the brand, we structured the actual offer: standard clean, deep clean, move in/out clean and recurring plans, with clear add-on services.
The Same Feeling, Applied Everywhere.
Colour palette, typography and the client experience laid out side by side — from the client portal to the booking flow to hiring — so every touchpoint reads as one cohesive, premium brand.
One Strategy. Nine Connected Stages. Zero Guesswork.
Every stage of the system mapped out end to end — instant quote, on-site walkthrough, welcome pack, booking confirmation, review and payment, follow-up email, easy rebooking, and referral rewards. This is the roadmap the rest of this page walks through, stage by stage.
The Website: A Real Site, Built to Sell and Built to Rank
Not a template, and not one page stretched thin. A full multi-page website — dedicated service pages, clear navigation, and content structured for SEO from day one.
Home, Services, About and Booking — Not Just One Scroll.
Full navigation, built for both visitors and search engines. Each service has its own dedicated page that explains and converts, with content structured so Google (and AI) can understand and rank it.
A Cleaner Home. A Calmer Life.
The full homepage-to-booking flow — trusted professionals, exceptional standards, safe & eco-friendly products, and a clear four-step process from booking through to enjoying a spotless home.
Ranking Before They Even Search.
Structured for Google, and for AI-assisted search. Local search optimisation, schema markup live from launch, and content built to be understood by both search engines and AI assistants.
Landing Pages That Convert.
Custom landing page campaigns for each service line — recurring cleaning, move in/out, first-time offers — mobile-first, conversion-optimised and built to speak directly to the right audience.
We Replaced “Call for a Quote” With an Actual Number.
Built around Maison & Mop's real pricing, not a generic template. Visitors select home size and service type and get a transparent, accurate quote in seconds — then flow straight into booking.
Every Visitor Had a Reason to Leave Their Details.
Short, mobile-friendly capture forms placed exactly where they convert — homepage, exit-intent popup, offer banner. Every lead lands straight in the CRM, synced and ready for follow-up.
Email & SMS Follow-Ups, Campaigns and Reactivation
Automated, personal and on-brand communication that follows up on quotes, fills slow weeks with seasonal campaigns, and brings dormant leads and lost visitors back.
Automated. Personal. On-Brand.
Quote follow-ups, booking confirmations, before-your-clean reminders and after-service thank-yous — twelve automated touchpoints so no client is left wondering what happens next.
Not Every “Not Yet” Means No.
A thoughtful follow-up sequence checks in with value, not pressure — automatic, timed right, and turning “not yet” into “let's do it” with a genuine incentive to come back.
One Send. A Full Week Booked.
Seasonal offers built once and sent to the whole list — segmented by client type, timed to the season, delivered by email and SMS together.
They Didn't Book the First Time. We Made Sure They Came Back.
Website visitors who leave without booking are followed with a gentle reminder ad on Facebook and Instagram — low-cost recovery that stays top of mind, with zero extra effort required.
Client Onboarding: Signature, Payment, Calendar & Reminders
The moment a booking is confirmed, everything after it runs automatically — digital signature, secure card on file, scheduling and reminders, and a branded welcome pack.
Sign, Agree, Booked — In Under Two Minutes.
A clear, legally binding service agreement with scope, schedule, payment terms and cancellation policy laid out in plain English, signed electronically on any device.
Secure Card on File, Billed Automatically.
Clients save their card securely once, and every invoice is billed and reconciled automatically — no more manually invoicing every client after every clean.
Every Invoice, On-Brand and Automatic.
Clean, professional invoices with service breakdown, add-ons and multiple payment methods — including Afterpay — generated and sent automatically after every clean.
A Smooth Start to Something Beautiful.
The moment a proposal is accepted, a branded welcome pack takes over automatically — access instructions, pet notes, what to expect before the team arrives, and the promise behind every clean.
Reviews & Referrals
Every finished clean becomes an opportunity — for a 5-star review, for a resolved issue kept private, and for a warm introduction to the next client.
A Bad Clean Never Became a Bad Review.
Happy clients are automatically asked for a review at the right moment. Unhappy ones are routed to a private feedback form first, with an instant internal alert so the team can make it right before it's ever public.
Enjoyed Your Experience? We'd Love Your Review.
A simple, branded prompt sent at exactly the right moment — one tap through to Google, or straight to a private feedback form if something wasn't right.
Great Cleans Deserve to Spread.
A simple referral rewards system built right into the client portal — one shareable link, both sides get $25 off, and happy clients bring the best clients.
The Team & Operations Engine
A great client experience is only as strong as the team delivering it. Here's how Maison & Mop attracts, trains and supports the people behind every clean.
Do Work You're Proud to Put Your Name To.
A beautiful careers page attracts quality applicants, with clear open positions and a simple submission process — supportive team culture, training and growth, flexible schedules and competitive pay, front and centre.
Every Cleaner, the Same Standard.
Digital training and signed documents before their first job — video-based courses, employment agreement, code of conduct and safety policy, all signed electronically and stored securely.
Maintained Monthly, With Real Analytics Behind It
This isn't a one-time build that goes stale. It's maintained, monitored and reported on every single month — so Maison & Mop always knows what's working.
The Owner's Whole Business, One Screen.
Revenue, leads and bookings, always current, no spreadsheet required. Real-time reporting by source, service and time — reviewed together with the AETOS team every month.
Real-Time Alerts, Straight to Her Phone.
Instant notifications the moment a new booking comes in — the owner stays across every job, before anyone else on the team, and can manage the business from her pocket.
No Rip and Replace. We Connected to It.
Whatever booking software, scheduling tool, payment processor or CRM they were already running — connected with two-way sync so everything stays up to date, automatically.
The AI Team: Call AI, Conversation AI & Social Media AI
Three AI agents that never clock off — answering the phone, chatting on the website, and replying to every DM and comment, so no enquiry ever goes quiet.
A Call at 9pm Still Got Answered.
A voice AI agent picks up after hours or whenever no one's free — has a real conversation, captures the job details, and saves a full transcript straight to the client file.
Nothing Said on the Phone Gets Lost.
Every call automatically transcribed and attached to the client's file — searchable history, no more manual notes, and nothing important ever missed.
Answering Questions While She Sleeps.
A chat widget trained on Maison & Mop's own services and service area — lives on every page, answers instantly, and hands off to an instant quote when the client's ready.
A Comment on Instagram Never Went Cold.
One AI agent replies across Instagram, Facebook and every channel clients use — capturing name, home size and contact number, then following up automatically.
A Missed Call Doesn't Have to Be a Missed Job.
The moment a call goes unanswered, an automatic text goes out with a direct link to get an instant quote — feeling personal, not robotic.
This Isn't a Website. It's a Business.
Fifteen steps, three AI agents, a real multi-page website, a full client and staff journey, and a system that gets reported on every single month — all working together. That's the difference between a business that grows by accident, and one that's built to.
See More of What We Do.
Where to find more of AETOS's work, more real case studies, and how to get in touch.
growthbyaetos.com
See the full AETOS system and more client examples
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135K subscribers — systems, quoting & hiring content
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Quick-hit systems and behind-the-scenes clips
LinkedIn — Shania Gladwell
Connect directly for partnership or client enquiries
One Identity, Applied Consistently, Everywhere.
Instagram, Facebook, YouTube banners, Pinterest covers, promotional posts and testimonial posts — every touchpoint built from one cohesive brand system, so Maison & Mop looks like a premium, established name from the very first scroll.